Dear Key West Home Seller,

Residential real estate continues to be a solid investment. Markets across many Florida communities are reporting record sales and low inventory. Real estate has never been worth more! If you're thinking of selling your real estate, now is the time!

Take a few minutes and let us show you how to take advantage of our real estate listing service. In less than five minutes you will know exactly, step by step, everything you need to know to sell your property easily and with great savings.

If you're sincere about selling your property, we promise you will be impressed, excited and eager to get started with our flat fee MLS program.

The listing programs offered by traditional 6% real estate brokers is not for everyone. Until just a few years ago it was the only option when listing for maximum exposure. Realty-Mart America is a pioneer of flat fee MLS and has listed several hundred million dollars worth of real estate since 1999 with remarkable success.  If you have experience in selling property or experience with the selling process all you may need is the MLS to market your home or vacant land. Traditional Realtors don't want you to know how easy it really is to market your property for maximum exposure. Traditional brokers have tried to keep the power of the Multiple Listing Service a secret, telling home sellers the MLS is only one of many ways they will market your property. 

A powerful and remarkable marketing tool like the Multiple Listing Service (MLS) has been a sure-fire success formula used by listing agents for decades. The effectiveness of the MLS is what sells real estate better than any other marketing or advertising source.

The truth is, home sellers have had very little success in selling their real estate by owner in the past because of the lack of marketing options and limited flexibility from agents. Our flat fee MLS program has changed all of that and today sellers have access to the greatest home selling tool known as the Multiple Listing Service (MLS), without paying a 6% commission.

The Key West MLS Revealed...

The Multiple Listing Service is the most powerful marketing tool ever created to sell real estate. It's time tested and proven! Today more than 70% of all homes are sold as a direct result of the systems enormous targeted exposure.

What is the MLS? And what can it do for me when selling by owner?

The MLS is an extensive database of information on real estate properties listed by local Realtors. A tool available exclusively to the 950,000 members of the National Association of Realtors.

The Multiple Listing Service provides the biggest marketing advantage in selling houses. When a potential buyer contacts a Realtor regarding a home purchase, the agent will search the "MLS" for properties meeting their criteria. If a Realtor finds a buyer for your home you will only pay a 3% commission, or whatever percentage you offer, of the sales price.

This kind of exposure is not available anywhere else... 

By using our flat fee service you will avoid paying the typical 3% to list your propety.

To gain the greatest exposure and let the majority of qualified buyers know that your real estate is available you will need to be listed on the MLS.

Listing your property on the MLS informs the local Realtors that your home is available and that their commission, usually 3%, is protected when they deliver a qualified buyer. 

You see...Realtors usually avoid for sale by owner properties because they are working with buyers and have no written agreement to be compensated. If the seller has not agreed in writing to pay a commission, the buyer could cut the agent right out of the deal and negotiate directly with the seller.

A startling thought you say...it happens!

With flat fee MLS service, the seller has agreed in writing to pay a commission, usually 2% or 3%, making everyone happy! 

That's all it takes to put a massive sales force to work for you!

If you'd like to save a great deal of money, sell your home quickly, not have to deal directly with buyers, and just sit back, relax, and review offers then this might be the most important letter you'll ever read. 

Here's why: 

When you say that you need to keep your hard-earned equity, sell your home for top dollar, save time and avoid frustration! You've just described the benefits of our flat fee MLS home listing service! 

Now, we know you're probably skeptical. That's normal and healthy. Let us give you five good reasons we can back up what we claim: 

• This is not a typical for sale by owner program that places your home on an outdated web site with a worthless virtual tour. This is the  Realtor MLS which represents the largest trade organization in the world, the National Association of Realtors!

• According to the latest National Association of Realtors (NAR) home seller survey, fifty percent of sellers first try to sell their home without using a listing Realtor to avoid paying an average six percent commission. The survey also shows that only sixteen percent of sellers actually sell their home without exposure in the MLS. And many of them end up giving away their commission savings to the buyer to close the deal.

• The power of the MLS is cooperation and compensation. The majority of listed homes do not sell by the listing office. In actuality, most sales involve two different offices, a listing office and a selling office. This means that it is not as important which office the home seller selects to list the property as it is that the home is listed on the MLS.

• National studies show that more than 65% of potential home buyers start their home search on the Internet. And for you, the seller, to get your home advertised on the top sites like Realtor.com where home buyer's shop you must be listed on the MLS first.

• As a member of the National Association of Realtors our Affiliate brokers are bound by the standards and ethics of the association to conduct  business in an honest and ethical manner. As a licensed real estate brokers there are extensive laws that we must follow to serve and protect the best interest of the people. 

• Listing on the Multiple Listing Service (MLS) ...Maximum exposure! Your home listing will be available to every local Realtor. You have just hired the largest targeted sales force in your community to locate a ready, able and willing buyer. 

• Working with Realtors...Save time, effort and frustration. Sit back and let your local Realtors bring you the offers rather than you spending time and money trying to find qualified prospects on your own. 

• Listing on Realtor.com...Expose your home to potential buyers throughout the world. Realtor.com is the official website of the National Association of Realtors. When you list on the MLS your property is automatically displayed on Realtor.com.
  

• Security feature...Realtors will be showing your home to pre-screened buyers. A big fear for many people selling by-owner is allowing perfect strangers into their homes. It can be very dangerous if you are showing property alone and not working with a professional Realtor who has been trained to qualify the prospect. 

• Pre-Qualified buyers who can afford your home...Most Realtors will qualify their buyer prospects before they load them into the car and start the tour. You won't have to deal with qualifying the buyer or asking sensitive questions about their finances. Many Realtors insist that their buyer prospect get pre-approved from a mortgage broker before they start looking for a home. It's always a good idea to insist on a pre-approval letter from the buyer's lender when they make an offer. Why take your property off the market if you don't know if they can afford your property.

• The Marketing plan...The MLS is the best marketing plan for selling your residential real estate. Unless you intend to also try and to sell it on your own, you won't need to put together a long drawn out and expensive marketing plan. The MLS is the most powerful system ever developed and is the direct result of more than 70% of all home sales.

• Realtor is the intermediary...You won't have to deal directly with the buyer as we have mentioned. This makes the showing and negotiating process much more effective. Everyone usually feels more comfortable with this process. 

• More and better quality Buyers...Serious buyers like to work with Realtors. It doesn't cost them anything to have their hand held throughout the entire sales process. The buyer is chauffeured to see homes that meet their requirements. They are told what they need to do and when they need to do it throughout the closing process. And it doesn't cost the buyer anything for this special treatment.

• Realtors will call you to show your home...This is a great benefit for you and for Realtors. You are listed on the MLS as the contact person and Realtors will call you directly to schedule a showing of your home and to ask questions about the property. It saves a lot of time for everyone. When the potential buyer has a question the agent can get the correct answer immediately by calling you. 

• The MLS works full time 24/7...When you try to sell your home by-owner it is usually a part time effort but Realtors presumably work day and night searching for properties that satisfy their buyers needs. 

• Eliminates unscrupulous phone calls from listing agents...Once you've listed your property on the MLS you will not receive any more solicitation calls from agents trying to list your home.  Its against MLS rules!

• Eliminates unscrupulous phone calls from so called investors...
• Unless you're running FSBO adds in your local newspaper you will not be getting those annoying calls from people who just bought a "no money down program" from a late night infomercial and want to steal your property

• Inspections monitored by Realtors...Staying on top of the required inspections and closing requirements can be tedious work when selling by-owner. However, you will have the buyer's agent making sure all Inspections are ordered and that all deadlines are met. They don't get paid if the deal doesn't close!

• Net more money from the sale...Statistics show that homes sold on the MLS sell for a higher price. Buyers are NOT trying to get a rebate from you on your commission savings like with for sale by owner properties. WHY? Because they thank that you are already paying a full commission and that there is no huge savings to take advantage of.

Flat fee MLS is a great alternative to traditional real estate listing services with proven results. Offering Realtors a commission, usually 2% or 3%, to bring you a qualified buyer makes the whole FSBO process work with absolute ease.

You see, most people don't mind paying a commission to a buyers agent and that is what our program is all about. This program eliminates half of the typical 6% commission listing agents usually charge. Our goal is to help you sell your home and keep your equity in your pocket.

A 3% commission just to list your home is a lot of money.  It really proves to be an overwhelming amount when you break it down. 

While the commission is based on the selling price, its actually paid from your equity. A $6000.00 listing commission is 3% of a $200,000 home.
 If your equity is $40,000, the actual commission becomes 15%. The commission is based on the sales price and is deducted from your equity in the home at closing. 

Offering a Realtor 2% or 3% on the MLS to sell your home puts thousands of local agents to work to find a qualified and eager buyer for your property. 

Paying a Realtor 3% just to list your property on the MLS is an outrageous amount of money when compared to our low flat fee charge. 

• Realtor MLS property listing service for just $399...
• Today's most dynamic FSBO program saving you 2% - 3% of your equity...
• The ability to save thousands and not have to deal directly with buyers...
• A well crafted and detailed MLS listing that gets attention...
• Upload and display one photo on your MLS Listings in most MLS areas...
• International exposure on Realtor.com...

Free bonus one: Report - The Top 20 FREE "FSBO" Listing Sites!

• A list of the very best places to advertise your home "By-Owner" online - FREE. 
• Get FREE international exposure and inform buyers all over the world that your home is for sale!
• Why pay for an online listing that costs $20 - 50 per month! We'll show you the 100% absolutely best places for FREE!
• Add your own photos and detailed text!  Remember you can still sell your home on your own, without a Realtor and avoid paying a commission to anyone. The Internet is your best bet for selling By-Owner.

Free bonus four: Sample Real Estate Forms Pack
You get access to our free FSBO and Realtor contracts and forms pak.

• Sellers Disclosure: Full written disclosure makes it clear to buyers that the list price of your property reflects the disclosed condition. Disclosure helps reduce misunderstandings that can lead to delayed closing, re-negotiation and litigation.
• FSBO Purchase Contract: The primary document you use to get the agreement is writing. There is a simple one page form and another very detailed contract sample included.
• Subject to Buyer Selling Home Addendum: This document is used when the buyer has to sell their home before they can buy yours.
• Addendum to Contract: This document helps to cover any points that are not addressed in the contract, such as personal property included in the sale price and any other item that needs to be added to the agreement.
• Property Inspection Addendum:This document takes care of the buyers home inspection. 
• Walk Through Addendum: This document helps you against the buyer coming back after the closing saying something is wrong and they didn't have a chance to inspect the property prior to closing.