Selling your home requires developing your own marketing plan, getting prepared to sell your home, than executing your plan.

Developing a strategy for selling your home and gaining access to the tools that make it easy to attract potential buyers are both vital if you intend to be successful. Properly marketing your home is the best way to sell it quickly and easily. The satisfaction of selling your home on your own can’t be matched.

Selling your property doesn’t have to be a career objective. Learning the terminology and mastering the necessary marketing strategies simply is not rocket science. The real skill is finding objective and quality information.

The ‘MLS’ is an agent’s primary marketing tool and a database of homes for sale with detailed information about each listing, with easy access for buyers who have real estate agents. It’s the ‘MLS’ exposure that accounts for about 70% to 80% of all home sales. Only Realtors and other members of the Realtors Association have access to the data on the ‘MLS.’ Basically what an agent can do that you can’t is to place your home on the Multiple Listing Service.

There are new alternatives today that allow you to place your property on the Multiple Listing Service for a one time flat fee. Instead of paying the listing agent a percentage of the sales price, usually 6%, the property is advertised to every Realtor in your local MLS region offering a commission, usually 3%, to any agent that delivers a buyer. And you retain the right to sell your home on your own and pay absolutely no commission.

Marketing strategies available to you include many of the same resources Realtor’s use, which include yard signs, brochures or flyers, classified ads and electronic marketing. Many online classified ads are free, Internet listings give you the opportunity to provide photos and a host of text–based information about your home for sale. Internet exposure is about the best you can get without listing your home on the Multiple Listing Service.

A recent survey of potential homebuyers conducted by the Economic Research Group of the National Association of Realtors found that 23% of all potential homebuyers have searched for a home online. 58% of them found that online home searching to be very valuable. 42% have visited a home viewed on the Internet, 23% of them made an offer or purchased a home found on the web, and were most interested in the detailed information and multiple photos that the classified listings provide.

There is one big advantage that you have over the professional agent. You know your homes features and the neighborhood better than anyone else. You have a great product (your home) and the product knowledge to sell it. All that’s left is to tell the world about it.

Next to establishing the right price, marketing your home well is the surest way to attract qualified buyers. Of all the steps in the home selling process, marketing can be one of the most time intensive. Your goal is to attract as many potential buyers as possible to see your home in order to realize the highest and best price.

Some of the best marketing tools for selling a home are not complicated or expensive. In fact, the best lead generators are often very simple. When creating a marketing plan you will need to assemble the marketing materials which should include the following:

For Sale Sign

Widely recognized as one of the best marketing tools when selling By-Owner. It should be big enough for the passersby to read easily, and it should always include a phone number.

Advertising

Running the right ads will generate leads, but you want to target your buyer with the right language in the right places.

Internet advertising is an obvious choice for anyone with computer access because the web offers tremendous exposure. Running newspaper classified ads can also be very beneficial. Advertise in the large regional newspaper and any smaller local papers that carry real estate ads and have wide readership. Include information about your Internet listings so potential buyers have access to photos and additional information.

Home Flyer

This is your property’s "brochure." The purpose of this flyer is to provide quick facts and help buyers remember your property, so it should be clear and brief. Provide all the pertinent facts (address, price, number of bedrooms and bathrooms), Highlight special features, provide your contact information and include a picture. Put flyers in a tube on your yard sign for people to take, and always provide them to anyone who views your house.

Marketing your home well and achieving maximum exposure is the best way to attract potential buyers.

Networking

Network online and in your neighborhood. E-mail your Internet listing information to friends and family so that they can keep their eyes out for a buyer. Let people in your town and neighborhood know that your home is for sale.

Open House

There are many different opinions about the effectiveness of an open house. Many in the industry feel that it is rare for a buyer to actually purchase a home at an open house, but you may want to try. If you are home on the weekend anyway, it can’t hurt.

Offering Agent Incentives

Consider offering a commission to a real estate agent who can deliver a buyer. If you decide to offer this, distribute your flyers to local real estate offices informing them that you will cooperate with agents. Add a rider to your yard sign indicating "broker cooperation" and also in your classified ads.

Don’t Discriminate

Treat every prospective buyer the same, regardless of race, color, religion, sex, handicap, family status, or national origin. Discrimination is against the law.

Although, our home marketing plan can make many aspects of advertising and selling your home much easier, selling by yourself requires an additional commitment of time and energy. Still, over 900,000 homes are sold every year in the U.S. without the involvement of a real estate broker. About 20% of annual home sales are accomplished on a "For-Sale-By-Owner" basis.

With knowledge, common sense and patience, you can sell your own home.

REALTY-MART AMERICA / RANDY BESS REAL ESTATE
Licensed Florida Real Estate Broker

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Gainesville, Florida 32607
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877-367-9486  

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